TUESDAY, OCTOBER 06 WORKSHOPS – WESTIN HOTEL 

Please come and join us on Tuesday, October 6^th from 10:00 am – 11:00 am
Manitoba Room, 2nd Floor

Jennifer Savage, President, WebDrive Canada Inc.

Web 2.0 – Is the Party Over???

Since last year’s GTEC conference a number of departments and agencies have implemented Web 2.0 solutions. This flurry of activity has generated a lot of questions, such as …

• Return on Investment….how are governments tracking Web 2.0 initiatives and are they generating a return?
• Compliance…do we still have to comply with Official Languages, Access to Information, and Common Look and Feel policies?
• Information Management…do we just throw out all of IM rules?
• Web 3.0….should I skip over Web 2.0 and go directly into Web 3.0?

Keynote speaker, Jennifer Savage, President, WebDrive Canada Inc. will walk you through the implications of implementing Web 2.0 within a government framework and will answer the above questions with practical information and through case studies, including ones about HRSDC, Finance Canada, DFAIT and CIDA.

WebDrive client, Pierre Belvedere Inc, is launching their first-ever social media-based consumer opinion survey (thanks to a little help from WebDrive).  The goal is to learn more about the stationary, pen and academic agenda preferences of the student market (high school to university age groups).  

Students will be communicated with through a number of social mediums including Facebook, MySpace, LinkeIn, YouTube and Twitter.  The goal is to create a viral effect where by students will refer other students to the survey using social networking sites.  The company’s ROI is anticipated to be impressive because this approach lowers their communication costs while attracting a larger number of respondents.

If you know someone in this age group, you can refer them to the survey through this link.

http://pierrebelvedere.webdrive.ca

Had a great day at the social media for government conference.  The presenation went really well and all of the speakers were top quality.  I particularly liked the thinking coming from HRSDC’s Canada Student Load Program. In a nut shell, they suggested that positioning blog campaigns similarly to media requests helps upper management rap their heads around this new medium.  They also suggested to start small and brief, brief, brief!

Here are the presentations that we gave.  If anyone needs any further information, please let me know.

ali-conf-sept30-Jen - Jennifer Savage of WebDrive Canada 

ALI-conference-sept30-chantal – Chantal Wolfe of DFAIT