Government 2.0 & Social Media Governance
The governance of social media applications is such a critical component of implementing an initiative within government. However the governance structure or parameters are not clear to all that are responsible for this area of operations. The following report looks at 100 social media governance structures and gives the following recommendations:
http://socialmediagovernance.com/policies.php?f=5
1. Create at least two policies, as follows:
a. One policy that sets expectations and boundaries for all employees, including any relevant limitations or suggestions for the personal use of social media.
b. Operational guidelines for employees working in social media as part of their job.
2. Determine valuable opportunities to leverage your employees as ambassadors in your markets, then provide guidance that helps your employees to achieve greater impact and value in their social media interactions.
3. Support your employees and let them know where your boundaries lie. For example, tell them whether they are permitted to use your organizational trademarks, such as logos, in their personal content. Don’t leave them guessing.
4. Provide the right information to the right people at the right times. Create distinct documents with specific purposes that your employees are likely to consume.
a. Help employees understand the benefits of the document, then post the document where employees can easily find it as needed.
b. If you want to create a positive impression of your brand, post it publicly, and consider posting the policy at:
http://SocialMediaGovernance.com/policies.php
5. Provide hyperlinks in your social media policy to all relevant policies. Make it easy for your employees to find additional information as required.
• Also provide a link to relevant contacts, such as email addresses of key personnel or URLs of internal web pages that provide relevant information.
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